DEFENSE DERBY: GLOBAL LAUNCH CAMPAIGN
Win The Bid, Defend Your Castle… Defense Derby is an epic battle of strategy and wits, where you can scout units to defend your castle and reach the top of your Guardian’s Journey. It’s an unprecedented PvP Tower Defense experience, unlike anything you’ve encountered before.
Our friends at KRAFTON asked us to help launch this new game with a series of spots, featuring 4 hero players and a variety of lively secondary characters, plus all of the environments, castles and props. We transformed game assets into meticulously modeled, hi-res assets for animation production and key art.
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Click on the movie below for a glimpse at our PROCESS behind the character and environment creation.
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Working with our partners at KRAFTON, we produced a series of spots for the launch campaign.
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CREATIVE DEVELOPMENT
Beginning with look development and concept design, through final animation and compositing, we modeled every character, castle and prop. Take a look below at some of the final renderings.
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MODELING AND ASSET CREATION
Each hero and numerous secondary characters were modeled with extreme detail and meticulously crafted to match the concept art, with animation based on their in-game actions and personality traits. Starting with 3D sculpting, the contours of each model were shaped and defined, then hand-painted with textures to bring out the detailed features.
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ANIMATION AND PRODUCTION
We rigged and animated the larger-than-life heroes and playful secondary characters. From their snarls and scowls, to expressions of delight and wonder, we awakened the personality and action of each character through animation and signature effects.
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PROPS
Custom modeling was completed for every piece from the game, from the pebbles on the ground to castles and the mountains that surround it. All interior scenes and exterior environments were built from scratch in 3D, painted and composited to create this signature look.
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