Riot Games asked us to help conceptualize some ideas for their production logo using legacy imagery infused within the animation. We looked at a range of thoughts from dramatic to dynamic.

The magic and visceral quality used throughout Riot Games, brings magic and life with a dynamic and fluid quality to highlight the content and logo forms. Footage is contained within the angles of the icon as the magic spawns from the logo mark.

Peering through angled forms, nostalgic footage and art from Riot Games appears though the specular elements. Just a glimpse of each shot as the pieces move in and out of focus. As the camera pulls back we begin to realize the forms are actually splices of the logo settling into it’s final place.

…

PRISMATIC FORMATION

As a single crystal enters frame, it beings to attract prismatic shards as a larger shape beings to form. The camera rotates around the object as the pieces reach their final formation. We finally realize the object being created is the fist icon within the word-mark.