Any YETI product is a favorite of ours, so we were excited to collaborate with Proper.TV on this Crossroads spot. The concept was to feature the ruggedness of the collection, while highlighting the versatility for everyday use.

We used a combination of high-res 3D scans of the packs, plus stand-alone CG elements to bring this spots to life. They really are as cool as they look… we’ll take one of each!

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