COMEDY CENTRAL BRAND DEVELOPMENT

 

EXPERIMENTAL. BOLD FRESH. Comedy Central is not afraid to take chances or push things to the edge-or over, when the edge just isn't far enough.

We champion diverse voices who always tell it like it is--as long as what it is is funny. We take BIG risks and make BOLD decisions, because the one sure way to kill comedy is to play it safe. We are firmly committed to evolving, experimenting, and not taking ourselves too seriously on the constant quest to pushing the boundaries of comedic excellence. We love what we do and if there's a new vein of comedy to be mined, we will find it.

 
 
 
 
 
 
 
 
 
 

DIGITAL LANDSCAPE

STREAMING SERVICES E CROSS-PLATFORM EXAMPLE
In the HULU interface along with NETFLIX, we use the badge as an anchor for both the talent photography and the show info itself. These emphasizes the panoramic format of these platforms.